Charcoal Mask was a side project I started in order to learn more about automated ad buying, after launching the brands first product it became a viral sensation. I built the website to work seamlessly on both desktop and mobile while the brand’s minimal yet bold identity lead to the tubes becoming iconic enough to be recognised through out Instagram.
Over 10,000 tubes sold in the first 2 months
25,000 followers on social media
Sold to over 30 countries