The Plastic Bottle Cap, a humble little chap, has remained unchanged pretty much since it arrived in 1993. By simply changing the injection moulding it turned a regular Mountain Dew bottle cap into a GoPro mount. Mountain Dew has always provided the fuel for skaters, snowboarders and surfers, now the brand could be there with them helping them capture the action. 

The GoCaps campaign also got Mountain Dew into Skate, Snow and Surf stores for the first time, a new retail channel for the brand that proved to be very successful.

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