Working with Australia’s leading pet supplies retailer to provide a unified brand organisational thought to ensure their leadership in the category. As well as a refresh of the brand’s identity and key assets. The 'For Better Humans' campaign centres on the positive impact pets have on human lives - in making us healthier, happier, kinder and better. Recognising that the more Petbarn can help look after pets, the more pets can help look after people. 

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