The energy drink category is in decline. People still want energy but they don’t want all the artificial additives. Instead of changing the advertising the product itself had to change. So we created a new kind of energy drink made with only six natural ingredients and nothing else. Then we created a film to launch it that is a celebration of pure, natural human energy.
Sales up 60% on forecast
3.1 Million net sales in 22 weeks
V Brand outsold Redbull 2:1